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Founded in 2012, AdTheorent is a digital media platform which focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both advertising agency and brand customers.

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Ben Tatta

Ben Tatta is a President at Standard Media Index, the world’s most trusted source of advertising pricing and spend data, supporting clients and agency partners in achieving unparalleled levels of ad intelligence and analytics. With a proven record of accomplishment in advanced media, advertising, data, and analytics, Mr. Tatta brings more than 25 years of traditional and digital media experience.

Prior to joining Standard Media Index, Mr. Tatta was Co-founder and President of advanced TV analytics company 605, where he played an instrumental role in the formation and growth of the company into one of the top TV attribution companies in the industry. Prior to 605, Mr. Tatta was President of the Media Sales Division of Cablevision Systems Corporation, where he drove unprecedented growth through the industry’s first system-wide deployment of addressable TV advertising and launch of the company’s new audience measurement business.

Mr. Tatta has served on the Advisory Board of Stevens Institute of Technology since September 2013 and previously served on the Board of Directors of Cannonball Enterprises.

Mr. Tatta received a B.A. in Economics from Villanova University.

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Founded in 2012, AdTheorent is a digital media platform which focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both advertising agency and brand customers. Without relying on individualized profiles or sensitive personal data for targeting, AdTheorent utilizes machine learning and advanced data analytics to make programmatic digital advertising more effective and efficient at scale, delivering measurable real-world performance for advertisers. Central to its ad-targeting and campaign optimization methods, the company builds custom machine learning models for each campaign using historic and real-time data to predict future consumer conversion actions for every digital ad impression.

AdTheorent’s technology and solutions, conceived and developed in-house, have been recognized with numerous awards. AdTheorent’s privacy-forward targeting focus is statistical, not individualized, and as a result the company does not need to compile or maintain user profiles, and it does not rely on cookies or user profiles for targeting. Enhancing the company’s core machine learning-powered platform capabilities, the company offers customized vertical solutions to address the needs of advertisers in specialized industries. These specialized solutions feature vertical-specific capabilities related to targeting, measurement and audience validation.

AdTheorent is headquartered in New York City and has offices across the United States and Canada.