Ben Tatta is a President at Standard Media Index, the world’s most trusted source of advertising pricing and spend data, supporting clients and agency partners in achieving unparalleled levels of ad intelligence and analytics. With a proven record of accomplishment in advanced media, advertising, data, and analytics, Mr. Tatta brings more than 25 years of traditional and digital media experience.
Prior to joining Standard Media Index, Mr. Tatta was Co-founder and President of advanced TV analytics company 605, where he played an instrumental role in the formation and growth of the company into one of the top TV attribution companies in the industry. Prior to 605, Mr. Tatta was President of the Media Sales Division of Cablevision Systems Corporation, where he drove unprecedented growth through the industry’s first system-wide deployment of addressable TV advertising and launch of the company’s new audience measurement business.
Mr. Tatta has served on the Advisory Board of Stevens Institute of Technology since September 2013 and previously served on the Board of Directors of Cannonball Enterprises.
Mr. Tatta received a B.A. in Economics from Villanova University.