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Founded in 2012, AdTheorent is a digital media platform which focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both advertising agency and brand customers.

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Kihara Kiarie

Kihara “Key” R. Kiarie career has been finance and private equity with over $25 billion of direct principal investing experience and extensive corporate financial management responsibility with public and private companies.  Mr. Kiarie has developed industry expertise in media and telecommunications and has established global relationships.

Kiarie worked as Chief Financial Officer at Bloomberg Media.  As CFO of the premium 24/7 media network, Mr. Kiarie oversaw the financials for the company’s global media outlets and operations. Prior to joining Bloomberg Media, Mr. Kiarie served as Chief Financial Officer, Media at Geller & Company, a consultancy firm that specializes in providing custom strategic financial advisory and wealth management solutions. He has also served as Chief Investment Officer of the Media Development Investment Fund for which he executed media deals across the globe. As Chief Financial Officer of Revolt Media & TV, Mr. Kiarie oversaw finance, business development, strategy, and operation as the organization launched its 24/7 programming through cable television and a network of digital properties and assets. In addition, Mr. Kiarie has experience at leading global investment banking and investment firms including JP Morgan, AEA Investors and Saban Capital Group.

Mr. Kiarie has served on the Board of Directors of Somos since 2015 and previously served on the Board of Directors for Josh Talks, Grupa Eurozet, Colab, and Bezeq (TA: BEZQ). 

Mr. Kiarie received a B.A. in Economics from Dartmouth College and an M.B.A. from Harvard Business School.

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Founded in 2012, AdTheorent is a digital media platform which focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both advertising agency and brand customers. Without relying on individualized profiles or sensitive personal data for targeting, AdTheorent utilizes machine learning and advanced data analytics to make programmatic digital advertising more effective and efficient at scale, delivering measurable real-world performance for advertisers. Central to its ad-targeting and campaign optimization methods, the company builds custom machine learning models for each campaign using historic and real-time data to predict future consumer conversion actions for every digital ad impression.

AdTheorent’s technology and solutions, conceived and developed in-house, have been recognized with numerous awards. AdTheorent’s privacy-forward targeting focus is statistical, not individualized, and as a result the company does not need to compile or maintain user profiles, and it does not rely on cookies or user profiles for targeting. Enhancing the company’s core machine learning-powered platform capabilities, the company offers customized vertical solutions to address the needs of advertisers in specialized industries. These specialized solutions feature vertical-specific capabilities related to targeting, measurement and audience validation.

AdTheorent is headquartered in New York City and has offices across the United States and Canada.