Investors

Founded in 2012, AdTheorent is a digital media platform which focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both advertising agency and brand customers.

Read More
Image

Vineet Mehra

Vineet Mehra is the Chief Marketing Officer at Chime, overseeing Chime’s growth initiatives across the U.S. in addition to developing impactful marketing and advertising initiatives. Vineet joined Chime from Good Eggs, where he was Chief Growth and CX Officer. Prior to Good Eggs, he was Global Chief Customer Officer at Walgreens Boots Alliance where he helped steer the company through the peak of the pandemic across the U.S. and U.K and Global Chief Marketing Officer at Ancestry where he and his team transformed the brand and brought consumer genetics into the cultural mainstream making Ancestry DNA one of the best-selling products in the category. He also served as Global President of Johnson & Johnson’s Baby Care Division and Global President of their Marketing Function.

Vineet is a recognized leader, and was named by Forbes as one of the world’s 50 most influential CMOs, and in 2019, AdWeek named him as one of their Top 20 Tech CMO’s. He recently passed over the reins of Global Chairman of the Board at Effie Worldwide, and is on the Advisory Boards of Spotify and WPP. He also serves on the boards of publicly listed AdTheorent and LoveSac, and is a board observer for Knotch.

×

Founded in 2012, AdTheorent is a digital media platform which focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both advertising agency and brand customers. Without relying on individualized profiles or sensitive personal data for targeting, AdTheorent utilizes machine learning and advanced data analytics to make programmatic digital advertising more effective and efficient at scale, delivering measurable real-world performance for advertisers. Central to its ad-targeting and campaign optimization methods, the company builds custom machine learning models for each campaign using historic and real-time data to predict future consumer conversion actions for every digital ad impression.

AdTheorent’s technology and solutions, conceived and developed in-house, have been recognized with numerous awards. AdTheorent’s privacy-forward targeting focus is statistical, not individualized, and as a result the company does not need to compile or maintain user profiles, and it does not rely on cookies or user profiles for targeting. Enhancing the company’s core machine learning-powered platform capabilities, the company offers customized vertical solutions to address the needs of advertisers in specialized industries. These specialized solutions feature vertical-specific capabilities related to targeting, measurement and audience validation.

AdTheorent is headquartered in New York City and has offices across the United States and Canada.