AdTheorent Recognized as Leading Innovator in Frost Radar™ Featuring Demand-Side Platforms
The recently released Frost Radar™ identifies Demand-Side Platforms that improve advertisers' ability to plan, buy, measure, execute, and optimize their global advertising initiatives. In its accompanying report, Frost summarized
AdTheorent takes a data-driven approach to the DSP market, leveraging AI and ML-powered technologies for efficient media buying. The company provides buyers with predictive targeting, geo-intelligence, creative functionalities, and privacy-forward methods to executive programmatic advertising campaigns.- The company stands out in the crowded DSP market with its custom ML and data science models that operationalize historical and real-time data and drive superior advertising outcomes.
AdTheorent's distinguished predictive capabilities maximize agency and brand ad spending to ensure they target the most valuable customers. AdTheorent has strategically incorporated privacy advantages into its DSP solutions, providing customers with a forward-looking targeting method that is not reliant on cookies or individualized personal data. InJanuary 2023 , the company launched AdTheorent Predictive Audience Builder, a privacy-focused set of tools that use primary-sourced datasets to identify relevant audiences without the need for targetable user IDs of any kind.
Looking ahead, Frost cited the Company's vast opportunities for growth:
- Although a small player by market share in the global DSP ecosystem,
AdTheorent has experienced continuous growth in the past three years and demonstrated a strong commitment to push innovation forward by incorporating cutting-edge and privacy-focused technologies into its platform.AdTheorent should leverage its enormous growth potential to accelerate customer acquisition and drive revenue growth. AdTheorent demonstrates market differentiation with its vertical solutions and strong privacy-forward approach. The company must continue focusing on developing novel customized vertical solutions for new industries and promoting its post-cookie technologies to attract customers with high compliance standards such as banking, financial, and insurance services.
"We are thrilled to be recognized as a leading programmatic innovator in the Frost Radar™ featuring Demand-Side Platforms," said
Said
About the Frost Radar™: Demand-Side Platforms
The Frost Radar™ on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies' ability to plan, buy, measure, execute, and optimize their global advertising initiatives. This Frost Radar™ offers a perspective on key industry trends as well as an assessment of 13 leading companies based on qualitative and quantitative factors. The quantitative metric used to evaluate providers' performance in this space is DSP revenue through platform and service fees as well as the sale of complementary value-added services (e.g., data and add-ons).
Inclusion criteria for DSPs includes:
- Functions for programmatic advertising buying from multiple media supply sources (i.e., ad exchanges, ad networks, content publishers, and SSPs)
- Functions for implementing multichannel and cross-device advertising operations (i.e., buying and managing ad campaigns across diverse channels, audiences, and devices)
- Functions for data-driven ad campaign optimization and effectiveness analysis
- Annual revenues above
$120 million in CY2022 - Commercial presence for at least 5 years
To access the Frost Radar, please click here.
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SOURCE
Melanie Berger, AdTheorent, melanie@adtheorent.com, 850-567-0082