Hero Media Partners with AdTheorent to Create the First ML-Powered Black-Owned DSP in Programmatic Advertising
Key elements of Here One's capabilities include:
- Cultural ID Graph
- Leverages unique signals and contextually relevant keywords to build custom audiences to achieve client KPIs.
- Multicultural Network & Unique Inventory
- Designed to reach diverse audiences at scale, leverages unique data and inventory to enable advertisers to reach multicultural audiences and exceed their campaign KPIs.
- Predictive Targeting
- Identifies and reaches consumers most likely to convert on campaign goals utilizing custom machine learning models fueled by historic and real-time data.
- Combines the power of predictive targeting with location-based data to reach consumers who are currently at or have recently been to a specific geographical location or point of interest and who have the highest probability of taking a desired campaign action.
- Cross-Environment Mapping
- Utilizes contextual and other privacy-friendly signals to offer cross-device, relationship, and visitation targeting by identifying correlations between devices and locations.
"Black and diverse owned media companies still only get a fraction of the $300+ Billion spent every year on advertising in the
About Hero Media
Hero Media is a next-generation Black-owned media and ad tech company where culture meets performance. The growing network of first-party owned and affiliated titles is powered by the executive team's 60+ years of experience across media, tech, innovation, publishing, consumer marketing, and venture capital. Hero Media offers a one-stop solution for brands and agencies to scale their diverse targeted media investment, and is home to a programmatic marketing platform that leverages our proprietary data models to help brands more effectively target diverse audiences across the digital ecosystem.
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Melanie Berger, AdTheorent, email@example.com, 850-567-0082